Founded in Germany in 1929, Goldreif has held to one standard: craftsmanship, in every product. In 1935, the brand introduced the Combo100 high-low cabinet integration system — an innovative modular design that reshaped the industry.
The Standard 1967~1992
In 1965, Goldreif won the highest quality rating by Stiftung Warentest (German Commodity Evaluation Foundation). In 1967, Goldreif joined Poggenpohl Group as a customization service brand for European market.
The Reach 1993~2020
In 1993, leveraging Poggenpohl's global distribution network, Goldreif expanded into international markets under a dual-brand strategy. That same year, the brand unified its design principles across three distinct cabinet series — Pure, Profile, and Classic.
The Complete 2020~
In 2020, following the strategic merger between Jomoo Group and Poggenpohl, Goldreif entered the Chinese market. A local R&D center was established, and hardware capabilities were further developed to serve regional demands. In 2025, Goldreif launched in China as a whole-home customization brand — defining a new luxury lifestyle, with the capability to realize it across every room.
The Foundation 1929~1966
The Standard 1967~1992
The Reach 1993~2020
The Complete 2020~
1929
1935
1965
1967
1993
2020
2025
1929
1929 Established
Goldreif was founded in Germany in 1929, driven by a growing demand for precision kitchen design.
1935
1935 Combo100
In 1935, Goldreif introduced the Combo100 high-low cabinet integration system — an innovative response to the evolving demands of storage layout and workspace flow.
1965
1965 Quality Rating
In 1965, Goldreif received the highest quality rating from Stiftung Warentest, Germany's independent consumer evaluation organization.
1967
1967 Joined Poggenpohl
In 1967, Goldreif joined the Poggenpohl Group as its dedicated customization brand for the European market.
1993
Dual Brand Strategy
In 1993, leveraging Poggenpohl's global distribution network, Goldreif expanded into international markets under a dual-brand strategy.
1993 Three Series
That same year, Goldreif unified its design principles across three distinct cabinet series — Pure, Profile, and Classic.
2020
2020 China Market
In 2020, Goldreif began its formal expansion into the Chinese market. A dedicated R&D center was established, and hardware capabilities were further developed to serve local demands.
2025
A New Chapter Begins
Goldreif launched in the Chinese market as a whole-home customization brand — proposing a new luxury lifestyle, backed by the full-dimensional capability to bring it to life.
