Design Team

Together with Poggenpohl design, creat products of your characteristic and your own lifesytle

Founded in 1929, Goldreif is a full-dimensional space custom brand derived from nature and reverence for nature, which pursues the flow of order and minimalist path of truth.

Goldreif's design team, influenced by German architect and modernist architect Ludwig Mies van der Rohe, adheres to the minimalist design philosophy of "less is more". They advocate the concept of flowing space, fully integrate the aesthetic value and functional value of space on the basis of people-oriented personality, present a pure natural temperament, and create a return to the essence of life atmosphere with a reasonable and orderly attitude.

In the space design, the realization of all the needs of users needs to be integrated in the two dimensions of aesthetics and function. Aesthetics focuses on the expression of the user's idea, the external expression of inner feelings. It is not only a coordinated integration of spatial vision, nature and surroundings, but also pays more attention to the display of users' social status. Functionality is related to the user's most basic efficiency and comfort.

In each customization case, the balance and integration of the two requires multi-dimensional input from nature, art, design, technology, and technology. Each customization is not only to achieve the needs of users, but also to create a visual feeling, use experience and life attitude with rich cultural personality. Each customization is a dialogue between the design team and the philosophy of the past, present and future, exploring the essence of life through the journey, creating a beautiful environment for users, and discovering the order of life that belongs to themselves.

Awsome Designer Team

Sören Jungclaus

Sören Jungclaus

The Industrial Design program at Muthius College of Keele University places a strong emphasis on architectural - oriented design, dedicatedly focusing on the seamless integration of architecture and design.

Sören Jungclaus has had an impressive professional journey. He held positions at System Design in Munich, where he specialized in furniture design, and at Winderlich Enterprises in Hamburg, Germany, being actively engaged in packaging design. Subsequently, he served as the chief designer at Hadi Teherani in Hamburg, Germany for a remarkable 15 - year tenure. During this period, under his astute leadership, his team crafted numerous product lines for renowned companies such as Interstuhl, Keramag, Montblanc, Poggenpohl, and Walter Knoll. Their work was highly acclaimed, winning several prestigious international design awards. His exploration and development of functional concepts, as well as his seamless integration of architecture and design, along with the multitude of patented detailed solutions he devised, have transcended the boundaries of ordinary product design and commercial services.

In 2024, Sören Jungclaus assumed the role of product designer at Goldreif. He wholeheartedly embraced Goldreif 's connotations and promptly commenced offering the market more artistic content through his distinct and personalized design language.

Kressel
&
Schelle

The two met while studying industrial design at Keele University. Because of their high degree of consistency in design concepts and complementary aesthetic preferences, they became close friends.

Together, they have developed and designed main products for many top home furnishing companies and won many awards. In terms of design, the duoadvocated a balance of function, detail and art. In 2024, at the invitation of Soren Jungclaus, they joined Goldrief's design team to work on a new product.

Design Award