On December 10, 2025, Goldreif entered the Chinese market with the inauguration of the Shanghai Brand Experience Center—its first flagship showroom in the country. This marks a defining moment in the brand's China journey.

Nearly a Century of German Craft. Our Foundation.

With nearly a century of heritage, Goldreif carries the DNA of German cabinetry. Since joining the Poggenpohl Group, the brand has remained faithful to the essence of German manufacturing—precision, rigor, and enduring aesthetics. Sharing the same craft lineage and uncompromising standards as Poggenpohl, one of the world's foremost kitchen brands, Goldreif brings a depth of heritage that anchors its China expansion.

Bespoke Living, Redefined for Chinese Homes

At its core, Goldreif is a philosophy of bespoke living, extending German quality and aesthetic discipline across the entire home. Four signature collections—Pure, Profile, Classic, and Rahmn—span five living domains: kitchen, living and dining, walk-in wardrobe, bathroom, and utility. A highly customizable product ecosystem, designed to meet the evolving needs of Chinese families.

Whether drawn to the minimalist restraint of Pure, the dynamic energy of Profile, the understated elegance of Classic, or the fluid harmony of Rahmn's skeletal lines, each collection unites masterful craftsmanship with a distinctive design language—creating spaces that balance modern sensibility with everyday function.

Global Vision, Local Innovation

Since entering China, Goldreif has fused innovative design with deep local understanding. Collaborating with German designers, the brand refines its offerings to resonate with the cultural character of different regions. Through technical innovation and uncompromising craft, Goldreif pursues breakthroughs not only in engineering, but in translating an understanding of how people live into personal aesthetics—so that finite space yields infinite comfort.

Dual-City Momentum: An East-South Strategy

With the inauguration of the Shanghai Brand Experience Center, Goldreif's China strategy gains momentum. Simultaneously, the brand's first Shenzhen dealer showroom opens, establishing an East-South axis that extends its presence across two of China's most affluent regions. This is a measured expansion, steadily building influence.

Going forward, Goldreif will continue to honor its commitment to German craftsmanship, working alongside Chinese designers, partners, and consumers to explore and define the next chapter of refined living.

We look forward to beginning this journey with you.